The Sunday New York Times Book Review reports that, according to surveys by the Codex Group, a consultant to the publishing industry, 47 percent of 18- to 24- year-old w0men and 24 percent of same-aged men say most of the books they buy are classified as young adult. The percentage of female Y.A. fans between the ages of 25 and 44 has nearly doubled in the past four years. Today nearly one in five 35 – 44-year-olds say they most frequently buy YA books for themselves.
Here is the link to the complete article:
http://www.nytimes.com/2010/08/08/books/review/Paul-t.html?_r=1&ref=books